Product Marketing Manager

Job description

Intergiro has grown tremendously over the last 12 months and our team has now expanded to more than 150 people. With the company and product offerings growing at a rapid pace, we’re looking for a Product Marketing Manager who can take on a fair share of the heavy lifting. The ideal person for this role is someone who has strong knowledge about financial or digital SaaS products and the ability to write effectively to ensure Intergiro’s products are easily understood.

Intergiro is all about business-shaped banking: multi-currency accounts, cards, payment processing, and embedded financial services via our Banking as a Service APIs. Intergiro provides truly flexible and tailored financial solutions to help European businesses build, adapt and thrive in the digital age. We’re looking for a Product Marketing Manager who will have responsibility for our digital banking and payments products and take the opportunity to work on campaigns, strategy, demand generation, content marketing, product penetration and more.

We're a really strong and supportive team that thrives together. You should be passionate, collaborative, and a natural communicator. You’ll also be a creative problem solver, detail-oriented, but still able to see the bigger picture. Someone who has a high sense of responsibility, has strong opinions (but loosely held), and an unending thirst for success. This is a unique opportunity to join a team doing amazing things with an innovative offering that will change the world of financial services.

If you are a results-driven marketer with a passion for financial services and want to help us shape the future of banking, we want to hear from you!

Job Responsibilities:

  • Develop, lead and execute effective marketing campaigns that promote Intergiro’s products and services to drive leads and the sales pipeline

  • Produce compelling value propositions, by paying special attention to developing relevant use cases, positioning, packaging, and messaging

  • Developing customer personas and knowing their buying behaviour

  • Identifying new markets and advertising tactics to encourage business growth

  • Write copy for marketing materials, such as website content, blog posts, outbound emails, customer success stories, and whitepapers

  • Leading A/B testing strategies and execution across all channels

  • Research the latest trends in financial services and develop strategies to position Intergiro as a thought leader in the industry

  • Collaborate with the sales team to develop strategies for winning new customers

  • Stay up-to-date on Intergiro’s product offerings and capabilities, as well as industry news and developments

About Intergiro

At Intergiro culture is paramount. We not only want to create a successful business but also meaningful work and relationships for our people. Our culture is entrepreneurial, open, transparent and fun with a fractal structure of autonomous teams. We believe in an idea meritocracy where we expect you to have strong views loosely held and speak truth to power with full participation in detailed work.

We are offering our people:

  • Competitive salary package;

  • Flexible working conditions;

  • Remote working options;

  • A service design focused environment;

  • Opportunity to work with like minded individuals in a modern and fast-paced environment.

Job requirements

  • Bachelor’s degree in marketing, business, or a related field

  • 3+ years of experience in marketing financial or digital products

  • Strong copywriting and communication skills

  • Experience with digital marketing tools and platforms

  • Familiarity with analytics and reporting tools

  • Ability to work independently and manage multiple projects simultaneously

  • Passion for the financial services industry